We don’t get a lot of mail from Darwin, Australia, so the message coming in from Phil VK8MC immediately got our attention. When I looked into the details I realized that it was very SolderSmoke-relevant. The Guardian article that Phil cited even mentions hobbyists tinkering with electronic devices in their sheds (that would be us!). Phil points to the connection between our repair efforts and the struggle to save the planet: “It’s not just a hobby, it’s an ethical position which contributes to the well being of the planet. A higher calling indeed!”
Here is the article Phil pointed us to:
The poster above (which hangs above my workbench) is from https://www.ifixit.com/Manifesto.

Leading Australia Cigarette & Tobacco Retailer Leading Australia Cigarette & Tobacco Retailer Leading Australia Cigarette & Tobacco Retailer Leading Australia Cigarette & Tobacco Retailer Leading Australia Cigarette & Tobacco Retailer Leading Australia Cigarette & Tobacco Retailer Leading Australia Cigarette & Tobacco Retailer Leading Australia Cigarette & Tobacco Retailer Leading Australia Cigarette & Tobacco Retailer Leading Australia Cigarette & Tobacco Retailer Leading Australia Cigarette & Tobacco Retailer
At the top of the funnel, your new leads are exposed to your brand for the first time. We can measure this exposure with key metrics like a number of impressions, impression share, lost impressions, etc. https://ppcexpo.com/blog/awareness-consideration-conversion